John Jones sponsor framing for Kim Wilde’s self portrait for breast cancer charity auction

John Jones sponsor framing for Kim Wilde’s self portrait for breast cancer charity auction

Kim Wilde Auctions off Self Portrait for Breast Cancer

Press call: 10.30am 10th November, Riba Venues, 66 Portland Place, London, W1


Pop icon Kim Wilde held a press call on Tuesday 10th November at the Riba Venue, 99 Portland Place, W1 at 10.30am for a unique photo opportunity to unveil a nude self-portrait, created in 1990 and now beautifully framed by John Jones (London) to launch an online auction for charity via  The benefitting charity is the ‘Hertfordshire Breast Unit Appeal’, where her sister in law Mandy Smith was treated for Breast Cancer. Find out more about the online auction here

The Breast Unit in WGC came about because of a fund raising mission by one amazing woman, Vicki Adkins MBE. Vicki’s own experience with breast cancer led her to realise that a dedicated place for people to deal with such a traumatic event in their lives was badly needed within the QE2 hospital in W.G.C Hertfordshire. Vicki contacted me in the early fund raising days and I was very happy to help out at several events. Eventually when the unit was built Vicki asked me to design a garden attached to the unit - a private, peaceful space for anyone affected by breast cancer to go and take time out away from other patients and staff.

Hannah Payne, Head of Marketing at John Jones comments: We are proud to have sponsored the framing for Kim Wilde's fundraising auction for Breast Cancer, and hope the auction attracts generous bidders for this valuable cause. We so enjoyed welcoming Kim to The Arts Building for a framing consultation, creating a specially bespoke frame together to complement the self-portrait. Who knew Kim Wilde was also a talented artist! 


‘I called this ‘Sunburn’ and was inspired to do it after reading an amazing book about Frida Kahlo by Hayden Herrera. I’d forgotten I had it until I cleared out a cluttered room, and there it was inside my old art portfolio from college. When I saw it I thought that it would be perfect to raise money for my chosen charity. It has since been generously framed by John Jones (London) who, frankly, are much more used to framing priceless works of art!’

John Jones used the highest quality museum standard materials and processes in framing the artwork, carefully staining the wood to complement the pastel tones, and adding a pink inner slip mount to highlight the pink ribbon included within the frame, carefully attached to remind people about the important cause. Read more about framing




Image: Kime Wilde pictured with the framed self portrait.

For more info please call Mel Brown @ Impressive PR on 07802 796769