Bally Ice Axe - Chameleon Visual

Bally Ice Axe - Chameleon Visual

For the past two decades Chameleon Visual has been creating visual concepts for window displays for an established clients list, ranging from Burberry and Gucci to Louis Vuitton. Their design for the Bally store in New Bond Street was created to celebrate the 60th anniversary of the first successful Everest ascent!

Bally, a Swiss luxury leather goods brand, designed the boots Tenzing Norgay wore on the first successful ascent of the mountain with Edmund Hillary in 1953. The firm commissioned a series of small 3D printed ‘Bally Ice Axes’ to commemorate the link between their brand and this amazing achievement, and also created a special collection of Everest footwear, including a pair of shaved deer skin boots based upon Norgay’s original leather pair.

For the window scheme, the Ice Axe was produced in large quantities and arranged to create a silhouette of Everest. The Boots were placed at the top of the Mount and the Everest collection display has been featured in window schemes across 16 different countries.

John Jones is proud to have had the opportunity to design a bespoke framing solution for one of the Ice Axes from the window scheme. For more information on how frame design can complement your own visual merchandising projects, please contact a member of our team.

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