24 June 2013
Installation image of Deutsche Börse Photography Prize 2013 at The Photographers' Gallery London. Adam Broomberg & Oliver Chanarin and Cristina De Middel, 2013. Photo: Kate Elliott. Courtesy: The Photographers' Gallery.
The Photographer’s Gallery has launched a brand new young patrons group to nurture a fresh generation of art collectors and philanthropists in London and beyond. The TPG Contemporaries scheme offers patrons unique access to contemporary photography through salon style events with artists, collectors and scholars, curator-led tours of museum shows, private visits to artist studios and auction houses, VIP invitations to Photographer’s Gallery events and more! Members will also enjoy first choice on all gallery editions and special discounts in the gallery print shop, bookstore and cafe.
“We felt it was time to be targeting a new demographic. Our existing Patrons scheme tends to cater to a more mature audience and we realised that we were missing out on those audiences who are coming to photography through a slightly different route - perhaps through design, media or fashion.” The Photographers' Gallery Director, Brett Rogers
The new membership scheme was launched on 19th June, the anniversary of the re-opening of their £8.9 million premises in central London. This programme marks a significant step in the race to catch up with photography capitals New York and Paris and will be run in conjunction with a new digital initiative to reach wider, younger audiences. To find out more about becoming a TPG Contemporary, please visit The Photographer’s Gallery website.