Belstaff celebrate 90 years

To celebrate 90 years as industry leaders, Belstaff collaborated with John Jones’ talented design consultants to produce a visual merchandising scheme for their London, Milan and Munich flagship stores. John Jones took the photographs all the way from their printing, through the framing process, delivery and shipping, to installation. The John Jones team saw the whole process through to provide hassle free, high levels of customer service.

John Jones giclée prints of a variety of Belstaff archive images showing renowned motor car drivers and models. The prints were made on acid free Somerset Satin paper. The images were attached with photo corners for ease of removal and over laid a white rising mount for a sleek finish. Our skilled craftsmen ran a selection of framing profiles in maple and tulip wood hardwoods that were kiln dried to prevent cracking, finished with black, gold and silver waxes, and soft sanded the edges to achieve a stunning layered look.

This project demonstrates how John Jones can work across departments to provide a full service, from artwork production right the way through to collection management. To find out more about the expanding services we provide please follow this link.

Belstaff are a unique lifestyle brand built on the motor industry emerging as a bespoke service for aviators and race car drivers because of the innovations they found in water proof waxed cotton. Famous names such as Amelia Earhart, Che Guevara, Kate Moss and David Beckham have worn Belstaff, and over the 90 years it has grown to become a brand seminomas with quality.

For more information on Belstaff’s 90 year celebrations please click here.

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